For the second consecutive year, eBest Mobile earned high marks in its evaluation by the Promotion Optimization Institute (POI).  The trade organization recently released its 2019 Vendor Panorama for Retail Execution and Monitoring to offer Consumer Goods companies an overview of the leading Retail Execution solution providers and their products.

eBest Mobile once again received “above average” scores in key categories, including solution completeness, configurability, and product aptness and flexibility.  The POI report card also gave eBest Mobile “above average” marks for possessing an in-depth understanding of the industry and having the ability to translate that knowledge into comprehensive functionality and best practices.

In the assessment, POI noted that eBest Mobile’s “2019 roadmap is excellent” with development focused on a proprietary image recognition app and dynamic route planning.  POI also recognized the company’s iMentor solution for providing front line supervisors with a tool that not only allows them to be proactive to real-time situations but identify coaching opportunities to ensure field reps are executing at full potential.

In addition, the report profiled the Retail Execution marketplace as a whole. With aggressive eCommerce players such as Amazon and Alibaba, Consumer Goods companies are urged to prioritize capabilities that empower field reps at the point of sale.  Technology advancements and in-store functionalities using image recognition, AI, machine learning, gamification and digital content management are quickly moving from future vision to base standard.

About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

About eBest Mobile
eBest Mobile is a global Sales Force Automation and Retail Execution solution provider with over 150,000 global users relying on the company’s expertise, innovation and worldwide success. Since 2000, the company has successfully implemented its product suite in 22 countries and recently expanded its offerings to North America. Built on Salesforce.com platform, eBest Mobile offers a fully integrated, 100 percent frontline focused product suite to accelerate productivity and mobilize and automate go-to-market operations across the globe.  For more information or to request a demo, visit www.ebestglobal.com.