FMCG companies who utilize coaching strategies not only help reps sell successfully long-term but, hit goals more consistently.

Despite a burgeoning e-commerce marketplace, most FMCG brands still rely on brick-and-mortar retail locations to sell their products.

Chatbots originated to serve a practical purpose – online customer support. Without picking up the phone or waiting for an email response, consumers can skip a human conversation and get answers instantaneously from a bot.